As Social Media Manager for Trail Runner Nation, I lead the brand’s digital presence across Instagram, YouTube and TikTok. I create and edit video content, design visuals, prepare and schedule posts, and upload full-length episodes and Shorts to YouTube — ensuring the podcast’s voice carries consistently across platforms. I also develop content calendars, manage formatting and brand tone, and shape the overall aesthetic so the channel feels cohesive and recognisable.

Don and Scott have been running the podcast for over ten years, with a strong and loyal audience — yet engagement and reach weren’t reflecting that depth. My role has been to modernise their visual identity and reintroduce the podcast to both existing and new audiences. Through refreshed branding, consistent formatting, and intentional storytelling, we’ve shifted Trail Runner Nation from audio-first to a visually compelling multi-platform presence.

Today, the brand continues to grow — with Instagram now reaching 27.5k followers — supported by content that is clear, recognisable, and true to the community they’ve built.