As Website Designer for Mountain Strong Coaching, I led the full digital refresh of Maggie’s coaching business — from brand direction to website structure and build. Working collaboratively, we redesigned her visual identity, created new page layouts, wrote clear messaging, and built a website that reflects her experience, coaching style, and passion for the mountains.

Maggie had been successfully coaching for years, but her online presence didn’t show the depth of her expertise or the range of services she offers. The challenge was to create a professional, easy-to-navigate website that clearly communicates who she is, what she offers, and how clients can begin working with her.

We focused on simplicity and clarity. The new site brings all elements of her business together in one place — private coaching, events, training plans, and resources — while maintaining a clean, confident aesthetic. We also integrated scheduling tools, making it easy for clients to book calls and training sessions directly.

The result is a website that feels aligned, focused, and true to Maggie’s identity — strengthening her brand and making it easier for clients to connect and commit.